The COVID lockdown disrupts the brand's plans, and as products cannot be presented in person, a remote museum campaign is created. Museo collection is a photo and video series that allows customers have close appreciation of the details, shapes, textures, and scales of the products.
MUSEO COLLECTION
A remote museum in lockdown times.
Design is not ART but it can be artistic. The concepts of art and design come together in a campaign that emphasizes the sculptural character of Sancal's new products.
Project developed being a part of Sancal studio, with Elena and Esther Castaño as heads of the creative department.
Project:
Art direction
Client:
Photography:
Location:
Yecla, Spain - 2020
