REALLY SUPERMARKET
Turning conventional consumption into an act of design rebellion.
Art direction project to contextualize Really’s latest products and textiles. A creative exercise to subvert the traditional supermarket concept, elevating it into a colorful, high-character critique of modern consumerism. Mixing a rich costumbrist essence with an elegant, avant-garde aesthetic, as a bold recipe for those who refuse to live in series.
Project:
Art direction and set design
Client:
Photography:
Location:
Valencia, Spain - 2026
