085

I am 085, Let me tell you my story.

Art direction and storytelling project to tell the story of 085 chair, which was an icon of 80's design.

Houtique reedited this chair in collaboration with Federico Giner adapting it to contemporary colors. We used the reedition colors as an aesthetic frame to tell the chair's story in first person. Expressing what the chair felt during this reedition process.


Project:

Art Direction


Client:

Houtique



Location:

Valencia, Spain / 2018