How to show the emotional part of a technical lighting brand?
Technical Lightings brands used to be pretty boring and standard, but we wanted to make ONOK stand apart from the competition through a very emotional and perceptive language.
We designed a communication campaing to send a message that plays with the user’s perception. Different decorative elements were used, represented with daily life object’s unreal colours, this creates a reflection about their influence on our point of view and the state of mind they generate.
Images are accompanied by phrases that speak of perspective changes related to shape and colour; for example “Colours are brighter when the mind is open” or “When you feel colours, you understand the why of their forms”.
Onok’s design stand for “Light & Building 2016” in Frankfurt, Germany,
follows the same concept, making it a full visitor’s experience.