KESSALAO

1 / 17
All Projects

KESSALAO

Fresh fresh!!

Project: Art direction. Developed at MASQUESPACIO
Client: KESSALAO
Location: Bonn, Germany-2015
Photography: Cualiti
How to represent the mediterranean food’s freshness?
Making everything around it look unrealistic.
Mediterranean food’s take away brand’s identity colors were used as a canvas for monochrome images, where the only real thing is the food, the rest of the scenery looks unrealistic and fake.
This visual hyperbaton makes food be the only fresh, raw and real element in the pictures.
Want some?