085

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085

I am 085, your

chair.

Project: Art direction, storytelling.
Client: HOUTIQUE
Location: Valencia, Spain-2017
Photography: Luis Beltrán
Video: Enrredo Films
We have traveled to the past to pick up the 085 chair, an icon of postmodern design. We have returned to the present, reissued and bathed it in new colors and now we present this collaboration with Federico Giner.
We wanted to tell this story, in first person, as if the chair could tell us how she felt during this re-edition process. We focus on colors chosen for this new edition, to tell the story  while the new colors are shown.